tag:blogger.com,1999:blog-16128448262536422322024-03-14T09:02:55.478+08:00electronic advertising assignmentesterhttp://www.blogger.com/profile/02332074181309904549noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-1612844826253642232.post-63692799517063335382011-04-30T00:34:00.000+08:002011-04-30T00:34:17.321+08:00what i have learned about electronic advertising ?In this few months, i have learned from this subject is about advertising, and process to do the group assignment.....<br />
For the first, i'm so scared when touching about advertising because i'm not a creative person .As we know, to create an ads we have to be creative ,creative and creative to fulfill client needs. To create an ads, we need to follow the creative process...which is explorer,artist, judge and warrior. we have to insight environment around us, , brainstorming without critic any ideas and so forth before present to client.therefore, we have to do research what nowadays people like, consumer behavior, perception about an product, target audience, type of media the audience will prefer view it and so forth.<br />
<br />
In addition, i have learned about AIDA methods which is attention(awareness), interest, desire and action.this method is influence a customer on a product they will buy.....the customer might get the product ads from TV( make attention to target audience), if the ads target to wrong audience, they wouldn't go further for step interest.So, marketer need to target to right audiences. Besides, segmenting ads through demographic, geographic, psychographic... for instance, in geographic, some advertisement can not put in country of Malaysia because their contents or picture is not suitable for community of Malaysia. we have to be careful to put a advertisement according cultural of a country.<br />
<br />
In process to do the group assignment,i have gained some experience from my group member especially the advertisement which is Rafa product do by creative team...they are amazing, their effort is really work. The ads look so nice. They have teach me what should do before do an ads. The 1st is who is our target audience, what colour should use on the ads, how can the ads attract audience and so forth. Besides that, i always listen the opinion from group members which they have give me a lot of idea to proceed my part especially my partner(we are strategy planner)....i'm believe they can help me because we are a team and i'm not alone.We always communicated each other to made the assignment success. in every discussion, we have a very happy moment to work together. Although sometimes we have faced some problem but we have setter up it in short time. Further,i have learned how to create a questionnaire....this is help me a lot for my next semester paper, marketing research.<br />
<br />
Last ,but no least...i also learned and know that media is a importance tools to make advertising success in the market. through the mass media, addressable media, interactive media, and nontraditional media. that is help to set the message to customer mind , make an attention to people to aware the ads being in market ,found new product in market and so on. without those media, people will not make attention to the advertisement.<br />
<br />
posted by TAN SHIAW HONG (197526)esterhttp://www.blogger.com/profile/02332074181309904549noreply@blogger.com0tag:blogger.com,1999:blog-1612844826253642232.post-46257778065140321502011-04-28T08:05:00.000+08:002011-04-28T08:05:59.117+08:00electronic advertising last assignment:I learned something.....<span class="long_text" id="result_box"><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="通过对电子广告的学习,我明白了一个广告产生的过程,特别是我学的是市场专业,广告其实对于我们市场专业帮助很大,通过我和我们和我们的组员做我们的项目的过程">Learning through electronic advertising, I understand the process of generating an advertisement, in particular, I studied Marketing, Advertising in fact, very helpful for us to market professionals, through me and our team members and our process of doing our project </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title=",我学习到很多,首先作为一个团队,我们要为我的客户做计划,设计,并且建立广告,为客户所需要我们做的产品,怎样去更好的推广这个产品在我们的学校,所以我们">I learned a lot, first as a team, we have to do for my clients to plan, design, and create ads for clients that need our products do, how to better promote this product in our schools, we </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="针对不同的人群我们将设计不通的方案,比如我们就是把产品的广告设计在我们学校的巴士车上,这样的广告成本小,而且做到了在学生中推广的目的,所以这次的作业对于我">for different groups of people does not make sense that we will design programs, such as our advertising design is the product of our school buses in the car, the cost of such advertising is small, but done to promote the purpose of the student, so this is the job for me </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="来说学到了很多经验,对我以后去工作有很大的帮助,所以谢谢讲师用这样的实际操作,让我们明白了怎样去为一个公司做它的广告,怎样设计一个广告,和一个广告的">learned a lot for the experience, I will be very helpful to go to work, so thank you in such a practical instructor, let us know how to do it for an advertising company, how to design an advertisement, and an advertising </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="重要,这就是我学习电子广告的收获.">important, which is what I study electronic advertising gains.</span></span><br />
<br />
<span class="long_text"><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="重要,这就是我学习电子广告的收获.">POST BY MA PING JING(109588)</span></span>esterhttp://www.blogger.com/profile/02332074181309904549noreply@blogger.com0tag:blogger.com,1999:blog-1612844826253642232.post-16888984584286414222011-04-11T12:17:00.002+08:002011-04-11T12:17:48.821+08:00creative pyramid<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTbI4FEiJeFBPWsTU62gjunKc94aIs3NmaqMHzE-IWi_w09fJKGiwswYfNxlyKkGi-OB2mdzIMKBzHKeMrhpeTrL1GwE6Wiv080cvZsNhej7tlb5p1V5ZHvP9dFpsm8UdOnldRVGVSL14/s1600/Slide1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTbI4FEiJeFBPWsTU62gjunKc94aIs3NmaqMHzE-IWi_w09fJKGiwswYfNxlyKkGi-OB2mdzIMKBzHKeMrhpeTrL1GwE6Wiv080cvZsNhej7tlb5p1V5ZHvP9dFpsm8UdOnldRVGVSL14/s320/Slide1.JPG" width="320" /></a></div>esterhttp://www.blogger.com/profile/02332074181309904549noreply@blogger.com0tag:blogger.com,1999:blog-1612844826253642232.post-51522250379600911622011-03-28T18:32:00.000+08:002011-03-28T18:32:10.835+08:00perceptual map------WATCHES<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv8a_m1LU1ksFrahYxfNcNVONSbo1V1Z402Jk92EipR4M5C2NjtAK-HzcBaGhSWTfb5pJ9y4mlMirdKZU4Lb1e9YTe-qms9XzgzQQRm66Yf1wZqIWfllKz3UIByXZr8ye1W3vn6DGaI2k/s1600/GI.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="326" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv8a_m1LU1ksFrahYxfNcNVONSbo1V1Z402Jk92EipR4M5C2NjtAK-HzcBaGhSWTfb5pJ9y4mlMirdKZU4Lb1e9YTe-qms9XzgzQQRm66Yf1wZqIWfllKz3UIByXZr8ye1W3vn6DGaI2k/s640/GI.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFJWexw6BmTn_SdZdcZY0of6pUVe-hVR4YmqOZsW5Wgc8_cY1OOAn7h8es-Qi7E8Xr1KlMRH-HfuvgOmOl6rq9EAdbsPH09SgPpFOJWlE0THNk139F6-Mw57xIIS0OpIhlL-SCm3FVRBI/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></div>The perceptual map above show of various watches on the two dimension upscale/ sporty and higher/ affordable price. The <b>ROLEX</b> was the upscale and higher price of the watches study. The <b>OMEGA</b> was the most higher price and sportiest. In opposite, the<b> TITUS</b> was the upscale and affordable price. And <b>ELLE</b> was the sporty with affordable price.esterhttp://www.blogger.com/profile/02332074181309904549noreply@blogger.com0tag:blogger.com,1999:blog-1612844826253642232.post-51922645613782523902011-03-21T01:58:00.000+08:002011-03-21T01:58:27.817+08:00electronic advertising assignment<span class="long_text" id="result_box"><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="我非常忠于的品牌MARY KAY.它是我的日常皮肤的基本产品,我每天都会用MARY KAY 的一号洗面奶和一号爽肤水来护理皮肤,它的原料都是天然的很柔和,">I am very loyal to the brand MARY KAY. It is my daily essential skin products, I use every day MARY KAY number one facial cleanser and toner to skin care One, it's raw materials are naturally very soft, </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="特别是它的洗面奶是无泡沫的,很适合我.因为我的皮肤是敏感型的,如果稍微有一点刺激,都会让我感到不舒服,这个品牌是来自美国的,已经有很多年的">In particular, it is no foam cleanser, it is suitable for me. because my skin is sensitive, if a little bit of stimulation, will make me feel uncomfortable, this brand is from the United States, a number of years </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="历史,我很放心.在世界各地都有它的公司,我已经用了4年它的产品觉得很好,所以说它是我生活中不可缺少的东西,特别是马来西亚的气候很潮湿很热,">history, I felt at ease. the world has its own company, I have used the product for 4 years it felt good, so it is indispensable to my life something particular, Malaysia's climate is humid hot </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="室内很多地方都有空调,而且温度很底,所以导致皮肤缺水而且很容易就出油,所以从中国带过来的护皮肤的产品都不能适应这边的气候,刚开始来这边的时候,">Many places have indoor air-conditioning, and the temperature is at the end, resulting in dry skin and very easy to oil, so brought over from China, the skin care products can not adapt to the climate here, come here first time </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="因为不适应也用不适合的产品,所以导致脸上长了很多的痘痘,让我苦恼了很久,回家还喝了很多中药调理.因为之前在中国也知道MARY KAY,只是没有用过.">is also not suitable for use as suited to the product, resulting in a long face, a lot of acne, so I worried for a long time to go home and drink a lot of Herbal Treatment. because the Chinese also know that before MARY KAY, just not used. </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="但到了这个,才知道这边也有的时候,就打算试试,并且这边的虽然也是MARY KAY,但是产品是专门适合在对在马来西亚这种气候用的.这点我觉得的很好,就">But this, here, and some know when to plan to try, and although the side is also a MARY KAY, but the product is specially suitable for use in Malaysia this climate. which I feel very good to </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="试用了.结果我的皮肤就慢慢就好起来了,经过我长期使用现在皮肤越来越好了,再也不用为长痘痘而苦恼了,所以说现在它就成了我生活中不可缺少">tested. the results of my skin up slowly enough, after my skin is getting better and better long-term use, and no longer have acne and distress, so that now it has become indispensable to my life </span><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="的品牌,我会一直忠于它.">brand, I will always be loyal to it.</span></span><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFAHufQV2gM0oDDiYabSaj1oMWnWx551rPgYBkAwN1ercRKuu3-5jDq4EaYxGnsSXU2DOg9jnKVPXMb4m06sUHprKFLMLe5rAIyTNlAtqfyjKnjwi9ubJTIfKBq1mgTwpEzSanmtRovkQ/s1600/201003231355101039555673%5B1%5D.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFAHufQV2gM0oDDiYabSaj1oMWnWx551rPgYBkAwN1ercRKuu3-5jDq4EaYxGnsSXU2DOg9jnKVPXMb4m06sUHprKFLMLe5rAIyTNlAtqfyjKnjwi9ubJTIfKBq1mgTwpEzSanmtRovkQ/s320/201003231355101039555673%255B1%255D.jpg" width="320" /></a></div><span class="long_text"><span onmouseout="this.style.backgroundColor='#fff'" onmouseover="this.style.backgroundColor='#ebeff9'" style="background-color: white;" title="的品牌,我会一直忠于它.">Posted by Ma Ping Jing for electronic advertising assignment</span></span>esterhttp://www.blogger.com/profile/02332074181309904549noreply@blogger.com0tag:blogger.com,1999:blog-1612844826253642232.post-17764140653161738062011-03-12T12:03:00.000+08:002011-03-12T12:03:15.209+08:00glister -----multi-action fluoride toothpaste<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglB4HZUv7IDy_c8PMgc62e2gRldWgNTFTMl34mssmU5POpI_dtVUmvzl6QANH5k9RhCBBiUD2V7hlE1wmhKN-Y4uyir5Ygad97YrYaeD8-VlIUeVJtMAOGyns9IyS-Jk3Po14kFo6-PYg/s1600/cats.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglB4HZUv7IDy_c8PMgc62e2gRldWgNTFTMl34mssmU5POpI_dtVUmvzl6QANH5k9RhCBBiUD2V7hlE1wmhKN-Y4uyir5Ygad97YrYaeD8-VlIUeVJtMAOGyns9IyS-Jk3Po14kFo6-PYg/s320/cats.jpg" width="320" /></a></div><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">I like glister toothpaste not only it is important to me but It also make me cheerful every day and have a fresh taste, to meet the happy day! </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><br />
</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">Although I only used it for a year</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">, but the first</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"> day of use it has made me feel incredible. This is because....how do i meet with "him"? </span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><br />
</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">GLISTER is a direct selling product which is under amway brand.</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"> i have never believe about direct sales, but</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"> .... one year ago, i have a friend who is join to amway then console me buy the amway product from her.she is tell me glister is a fantastic toothpaste, which is not only make whitens teeth, but also have others multiple action.For instances,it help our teeth to removes plaque, fight plaque.safety cleans, freshens breath and helps promote remineralization.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><br />
</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">After that, she send me the glister toothpaste without any payment and told me must test it. When i first time used it to brush </span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">my teeth,</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"> I immediately feel that my whole person is so cool and i</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"> also could </span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">smell the hint of mint flavor full in my mouth. it also fresh up my mind!</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"></span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">I'm like intoxicated in the summer with a spring in the sense of the whole person from the moment the hot weather has become cold</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">, my mood</span><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"> is feeling so happy.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><br />
</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><span class="" id="result_box" lang="en"><span class="hps" title="Click for alternate translations">Although the</span> <span class="hps" title="Click for alternate translations">price</span> <span class="hps" title="Click for alternate translations">a little expensive</span><span class="" title="Click for alternate translations">, but glister toothpaste has a lot of advantage compare to others toothpaste brand. Besides that, glister toothpaste is very save.</span></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><span class="" id="result_box" lang="en"><span class="" title="Click for alternate translations">It is because it can use up to 1 year and only need to squeeze like a peanut</span> <span class="hps" title="Click for alternate translations">size.</span></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><span class="" id="result_box" lang="en"><span class="hps" title="Click for alternate translations"><br />
</span></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><span class="" id="result_box" lang="en"><span class="hps" title="Click for alternate translations">In conclusion, i would like to say GLISTER toothpaste is importance and beneficial to my teeth. I love it so much....</span></span></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: top;"><span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;"><br />
</span><br />
<span style="color: black; font-family: Arial, sans-serif; font-size: 13.5pt;">post by TAN SHIAW HONG </span></div>esterhttp://www.blogger.com/profile/02332074181309904549noreply@blogger.com0