Saturday, 30 April 2011

what i have learned about electronic advertising ?

In this few months, i have learned from this subject is about advertising,  and process to do the group assignment.....
For the first, i'm so scared when touching about advertising because i'm not a creative person .As we know, to create an ads we have to be creative ,creative and creative to fulfill client needs. To create an ads, we need to follow the creative process...which is explorer,artist, judge and warrior. we have to insight environment around us, , brainstorming without critic any ideas and so forth before present to client.therefore, we have to do research what nowadays people like, consumer behavior, perception about an product, target audience, type of media the audience will prefer view it and so forth.

In addition, i have learned about AIDA methods which is attention(awareness), interest, desire and action.this method is influence a customer on a product they will buy.....the customer might get the product ads from TV( make attention to target audience), if the ads target to wrong audience, they wouldn't go further for step interest.So, marketer need to target to right audiences. Besides, segmenting ads through demographic, geographic, psychographic... for instance, in geographic, some advertisement can not put in country of Malaysia because their contents or picture is not suitable for community of Malaysia. we have to be careful to put a advertisement according cultural of a country.

In process to do the group assignment,i have gained some experience from my group member especially the advertisement which is Rafa product do by creative team...they are amazing, their effort is really work. The ads look so nice. They have teach me what should do before do an ads. The 1st is who is our target audience, what colour should use on the ads, how can the ads attract audience and so forth. Besides that,  i always listen the opinion from group members which they have give me a lot of idea to proceed my part especially my partner(we are strategy planner)....i'm believe they can help me because we are a team and i'm not alone.We always communicated each other to made the assignment success. in every discussion, we have  a very happy moment to work together. Although sometimes we have faced some problem but we have setter up it in short time. Further,i have learned how to create a questionnaire....this is help me a lot for my next semester paper, marketing research.

Last ,but no least...i also learned and  know that media is a importance tools to make advertising success in the market. through the mass media, addressable media, interactive media, and nontraditional media. that is help to set the message to customer mind , make an attention to people to aware the ads being in market ,found new product in market and so on. without those media, people will not make attention to the advertisement.

posted by TAN SHIAW HONG  (197526)

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